Transform Your Internal Team Into Certified AI Media Specialists
A practical 4-week staff upskilling program and software workspace designed for businesses and nonprofits to master earned press and PR automation.
- Week 1 — AI Speed & PR FoundationsComplete
- Week 2 — Pitch ArchitectureComplete
- Week 3 — Execution & DeliverabilityIn progress
- Week 4 — Interview LogisticsUpcoming
Modern Communications Training Built for In-House Teams
Empower your marketing, communications, and development staff to generate consistent media coverage without relying on expensive external PR retainers.
A structured curriculum your team completes in a month
Each week builds the skills, systems, and protocols your staff need to earn press independently.
AI Speed & PR Foundations
- Kickoff & AI-assisted workflow mindset (AI = 90% assistant, Human = 10% strategy)
- Understanding media hits: Local TV, newspapers, business journals, web publications
- Navigating lean newsrooms & doing the work for busy journalists
Pitch Architecture & Collateral Management
- Anatomy of a bad pitch vs. high-converting pitch
- Google Workspace media folder organization & asset labeling
- Timing the pitch: Lead times (never pitch day-of or week-of)
Execution, Deliverability & Protocol
- Email deliverability & 1-to-1 targeted outreach rules (1 story per news org)
- Managing follow-up cadence and response handling
Interview Logistics & Media Relations
- Time, place, and greeting protocols (Before, During, After interview)
- Driving traffic back to media outlets to build recurring reporter relationships
Competencies your staff will gain
Certified, job-ready skills that stay inside your organization long after the cohort ends.
Prompt Engineering for PR
Direct AI to draft newsworthy angles, subject lines, and high-converting pitches while your team keeps strategic control.
Media Operations & Asset Management
Organize press folders, label collateral, and run a repeatable outreach system inside Google Workspace.
Journalist Relationship Building
Master lead times, follow-up cadence, and interview protocols that turn one placement into a recurring reporter relationship.
Get the Full Course Syllabus & Onboarding Details
Fill out the form below to receive a complete breakdown of our 4-week team cohort schedule.
Frequently asked questions
Everything you need to know about the 4-week team training program.
How long does the training program take?+
The program runs as a structured 4-week cohort—a blend of live workshops and self-paced execution, with one module per week covering foundations, pitch architecture, execution, and interview logistics.
Do we get ongoing access to the software after training?+
Yes. Your team retains full access to the software workspace after the cohort ends, so the systems and skills stay inside your organization.
Can non-specialist staff take this course?+
Yes. It is designed for marketing, communications, and development staff at any technical level—no prior PR background required, since AI handles about 90% of the heavy lifting while your team owns the strategy.